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  • Offer

    Clean Beauty Day

    Celebrate Clean Beauty Day with us. Embrace your unique vibe with something special we've prepared for you. For just £100, you can grab our exclusive bundle featuring five amazing products that are cruelty-free, vegan, and sustainable. Choose your favourites, all free
    from nasty ingredients.

  • BRAND NEW

    Limited Edition: White Orchid Espresso

    Wake up and smell the orchids with Shay & Blue's White Orchid Espresso. This dramatically steamy fragrance combines coconuts, rich espresso, creamy white orchids, and delicate magnolia to create an intoxicating aroma. Enhanced by smooth, silky amber and woody undertones, White Orchid Espresso is designed to keep you captivated and refreshed. 

  • SCENT CLUB

    Monthly Fragrance for £12.50

    Unbox a new fragrance every month when you subscribe to any 10ml! First month just £7.95, swap the scent anytime. Terms apply.

  • BRAND NEW

    Cedarwood Grapefruit

    Huck the Fipsters! This fragrance is not just for beards. Sparkling pink grapefruit will put some style in your step contrast with coffee bean for character. Finish with refreshing cedar wood for a sense of mystery.

  • DISCOVER

    100ml Duo only £100

    Layer up and save £30. Create your very own signature scent and layer two full size fragrances for added personality.

ABOUT US

Always real ingredients

At Shay & Blue, we’re proud to be different. Our unisex perfume, cosmetics and body products are certified clean, vegan and cruelty free! We use carefully selected planet-friendly ingredients through artisan techniques, with real flowers, fruits & spices.

  • Clean Formulation

  • Certified Cruelty Free

  • Certified Vegan

  • Organic

  • Responsible

  • LGBTQ+ Owned

Your questions answered

Exactly that - good for you and good for your body. Free from nasty ingredients.

We always match Sephora's 'no to' list.

  • Sulfates SLS and SLES
  • Parabens
  • Formaldehydes and formaldehyde
 releasing agents
  • Phthalates
  • Mineral oil
  • Retinylpalmitate-
Oxybenzone
  • Animal fats, oils, 
and musks
  • Coal tar
  • Hydroquinone
  • Triclosan & Triclocarban
  • PTFE/PFOA
  • Styrene
  • Polyacrylamide/
acrylamide
  • Acetaldehyde
  • Acetonitrile
  • Methylene chloride & Benzalkonium chloride
  • Toluene
  • Resorcinol
  • Acetone
  • Butoxyethanol
  • Ethylenediaminete-
traacetic acid
  • Methyl cellosolve
  • Methylisothiazolinone/
methylchloroisothia-
zolinone
  • Mercury and mercury
compounds (thimerosal)
  • Bisphenol A (BPA)

We love simplicity at Shay & Blue. Usually perfumes are made with 80+ ingredients - our fragrances are made with less than 15! We take care over every ingredient, making sure it is organic and sourced sustainably.

We use naturally derived molecules in every case, very often synthesising natural notes to ensure that we remain ethical and cruelty-free.

Vegan. Cruelty Free. Certified by PETA. No parabens, phthalates or dyes. Sustainably sourced and packaged with recycled materials.

There are no labels at Shay & Blue. We don't categorise our products by gender.

Our Gender-Blend fragrances, also known as a gender-neutral fragrance, are scents that we design to be suitable for both men and women. It is a fragrance that can be worn by individuals of any gender identity without conforming to traditional stereotypes or expectations regarding scent preferences.

Unisex fragrances are characterised by their balanced composition, typically incorporating a blend of notes that are neither distinctly masculine nor feminine. They often feature a combination of fresh, floral, woody, or spicy elements, creating a versatile and inclusive scent profile. Unisex fragrances tend to be more subtle and less focused on traditional gender-specific accords, allowing for a broader appeal and wider range of wearers.

The concept of unisex fragrances emerged as a response to the traditional categorisation of perfumes and colognes into strictly masculine and feminine scents. It challenges the notion that certain scents are exclusive to a particular gender and promotes a more open and inclusive approach to fragrance choices.

Unisex fragrances provide individuals with the freedom to express their personal style and individuality without conforming to societal expectations. They offer a diverse range of options that can be worn by anyone, regardless of their gender identity, encouraging self-expression and breaking down gender barriers in the world of perfumery.

OUR REBELS

For every moment, for everyone.

We believe fragrance should be fun, for everyone and free from the stereotypes of big brands. We're liberating happiness and encouraging you to be true to yourself with clean, unisex fragrances that are not like the norm.

Get the Juice

  • how long does perfume last

    How Long Does Perfume Last?

    At Shay & Blue, we often get asked about the longevity of perfumes. How long does perfume last? On average, an opened bottle can maintain its optimal scent quality for about 3 to 5 years. However, the duration a fragrance...

  • long lasting perfume

    Long Lasting Perfume

    At Shay & Blue, we understand the desire for a long lasting perfume that captivates the senses throughout the day. Our experience in crafting fragrances has shown us the importance of a scent that leaves a lasting impression. This article...

  • does vaseline make perfume last longer

    Does Vaseline Make Perfume Last Longer?

    We often hear the question, "Does Vaseline make perfume last longer?" The simple answer is yes, it can. By using Vaseline, you can help your fragrance linger throughout the day. In this article, we'll explore how this trick works, why...

  • The Future of Fragrance

    The Future of Fragrance

    In the ever-evolving world of perfumery, Shay & Blue stands out for its innovative approach to fragrance creation. Our Gender-Blend™ fragrances redefine the boundaries of scent, offering a truly gender-neutral experience. These fragrances are designed to be suitable for individuals...

  • A Symphony of Colors, Scents, and Personalities

    A Symphony of Colors, Scents, and Personalities

    At Shay & Blue, we champion inclusion and self-expression for all. Our gender-neutral scents welcome everyone, always. As London prepares for Pride, the city will be awash with vibrant colors, diverse personalities, and exhilarating fragrances. London Pride is a celebration...

  • The Art of Layering

    The Art of Layering

    Unlocking Amazing Fragrance Combinations Fragrance layering is an art form that allows you to create a unique, personalised scent that enhances your mood and leaves a lasting & unique impression. By combining different fragrances, you can unlock new dimensions and...

We're always on the lookout for like-minded people and businesses who want to change the way the world thinks about fragrance.