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  • Cruelty free, vegan & unisex fragrance.

  • Cruelty free, vegan & unisex fragrance.

  • Cruelty free, vegan & unisex fragrance.

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  • Our founder

    Yogi, activist and Creative Director, Dom De Vetta, started his love of fragrance over 20 years ago in the houses of Chanel and Jo Malone. Since leaving the world of stereotypical perfume brands, he leads our vision in making fragrance fun again.

  • Our nose

    Meet Julie The Nose Massé, Shay & Blue’s storyteller, also known as our perfumer. For Dom, Julie was the obvious choice. His search for a perfumer with flair, passion and personal warmth ended as soon as he discovered Julie and put her nose to the test.

  • Our team

    We are a small team of 8, but rebels in heart and in mind when it comes to clean fragrance. We fight cheap, nasty ingredient-fillers, animal cruelty, toxic waste and plastic packaging while bringing people and fragrance together. 

    Be boldBe DifferentBe Better.