• Natural Spray Fragrance

    We use carefully selected planet friendly ingredients to revive the forgotten ways of artisan perfumery. Hand made in London, our fragrances are certified organic, vegan, cruelty free and clean. 🌎

  • Bath & Body

    Rich and generously moisturising, our bath and body products are free from nasty ingredients including: Sulfates SLS and SLES, Parabens, Phthalates and more.

Good for you and the planet? Great for us.

We create innovative, single-minded fragrances using real ingredients crafted with heart and humanity.

We're proud to be clean, vegan and cruelty free.

  • Our founder

    Yogi, Activist and Creative Director, Dom De Vetta started his love of fragrance over 20 years ago in the houses of Chanel and Jo Malone. Since leaving the world of over sexualised, stereoptypical perfume brands, he leads our vision for fun fragrance.

  • Our nose

    Meet Julie ‘The Nose’ Massé, Shay & Blue’s perfumer (also known as ‘The Nose’). For Dom, Julie was the obvious choice. His search for a perfumer with flair, passion and personal warmth ended as soon as he discovered Julie and put her nose to the test.

  • Our team

    We are a small team of 8, but rebels in heart and in mind when it comes to clean fragrance. We fight cheap, nasty ingredient-fillers, animal cruelty, toxic waste and plastic packaging while bringing people and fragrance together. Be bold. Be Different. Be Better.

We believe in following your nose, not the norm.

Take gender out of it for a sec. What scents or notes do you actually like?

If you're now thinking to yourself "what's a note?" or "I'm not sure" - thats ok! There are no genders, categories or stereotypes here, which means YOU get to decide.

And we can help. We are fragrance for everyone.

You asked, we answered.

Exactly that - good for you and good for your body. Free from nasty ingredients.

We always match Sephora's 'no to' list.

Many brands still use animal by-products to manufacture fragrances. You should ask them why!

We are proud to be certified cruelty-free and vegan.

Made for everyone and anyone. We like to let our noses do the talking, as we believe fragrance is more about a mood and a personality, not what you look like.

Follow your nose and shop fragrances free from labels and stereotypes, you might discover something new about yourself!

Absolutely! Although sometimes we blend a few naturals together to make the stuff like charred wood and leather. We call this synthesis.

Short answer, no! Just a tiny team of 8 taking on the world and trying to make a difference. Dom started the brand 10 years ago to offer fun fragrance for everyone!

We design and create new fragrances on-the-go! Once our perfumists our happy, we source our final fragrance oils from France and let them age in a secret location in North London, before bottling & boxing ready to ship from our warehouse in Dorset!

Great Fragrance for Great People

There are no genders here, nor categories or stereotypes. We are fragrance for the fruity, floral, spicy and woody, whoever you are.


Want to stock awesome fragrance that's clean, cruelty free and suitable for all?