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Clean, all gender fragrance that’s all. about. you.

To create real fragrances, it takes real ingredients. To create modern scents, those with a true difference, it takes integrity, imagination and unbridled passion. Always so that we can help you feel true to you, whatever your age, gender, style and swagger.

Always true to you. For fragrance Rebels.

Single minded scents with heart and humanity.

Real fragrance. That means we make it real: crafted by hand, with real ingredients and real values. Good to you. Good to animals. Good to the planet. Certified by PETA, sustainable, ethical and clean.

Cruelty-free

Proud to be PETA certified. Will always be cruelty free.

Responsible packaging

Driving towards plastic free and carbon zero net-neutral production.

Plant-based & vegan

By hand. With real fruit, flowers & spices. Minimal ingredients of the highest quality.

Gender diversity

Our scents are for all genders. There are no outsiders at S&B, all are welcome, always.

MEET OUR FOUNDER

Dom De Vetta

Dom De Vetta founded Shay & Blue Limited in London in 2012. He is an authority on quality fragrance, and a seeker of the finest talent in perfumery.

Dom has spent most of his twenty-year career in the world of perfume.

He is a former Senior Vice President at Chanel, and was the Global General Manager of Jo Malone London.

OUR NOSE

Julie Massé

Julie Massé is Shay & Blue’s perfumer, also known as ‘the nose’. For Dom, Julie was the obvious choice. His search for a perfumer with flair, passion and personal warmth ended as soon as he discovered Julie.

OUR PEOPLE

Rebels Inside. With Heart & Mind

Play-it-safe pessimists of the world seldomachieve much of anything. Feeling kinship in the collective embrace of sameness.

And then, there are others. Those who dare to change, challenge and question. Those who see positive rebellion as healthy, liberating, essential.

We are rebels inside. With heart & mind. We demand: Clean. Fragrance. Now. We are Rebels with a cause! We fight cheap nasty ingredient-fillers, animal cruelty, toxic waste and plastic packaging. We demand: Bold. Different. Better.

BEST NEW FRAGRANCE HOUSE

The Beauty Shortlist

BEST SCENTS

Vogue

BEST SUMMER SCENT

Telegraph Magazine

TOP SPRING FRAGRANCE

Glamour Magazine

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