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Clean, all gender fragrance that’s all. about. you.

To create real fragrances, it takes real ingredients. To create modern scents, those with a true difference, it takes integrity, imagination and unbridled passion. Always so that we can help you feel true to you, whatever your age, gender, style and swagger.

Always true to you. For fragrance Rebels.

Single minded scents with heart and humanity.

Real fragrance. That means we make it real: crafted by hand, with real ingredients and real values. Good to you. Good to animals. Good to the planet. Certified by PETA, sustainable, ethical and clean.

Cruelty-free

Proud to be PETA certified. Will always be cruelty free.

Responsible packaging

Driving towards plastic free and carbon zero net-neutral production.

Plant-based & vegan

By hand. With real fruit, flowers & spices. Minimal ingredients of the highest quality.

Gender diversity

Our scents are for all genders. There are no outsiders at S&B, all are welcome, always.

MEET OUR FOUNDER

Dom De Vetta

Dom De Vetta founded Shay & Blue Limited in London in 2012. He is an authority on quality fragrance, and a seeker of the finest talent in perfumery.

Dom has spent most of his twenty-year career in the world of perfume.

He is a former Senior Vice President at Chanel, and was the Global General Manager of Jo Malone London.

OUR NOSE

Julie Massé

Julie Massé is Shay & Blue’s perfumer, also known as ‘the nose’. For Dom, Julie was the obvious choice. His search for a perfumer with flair, passion and personal warmth ended as soon as he discovered Julie.

OUR PEOPLE

Rebels Inside. With Heart & Mind

Play-it-safe pessimists of the world seldomachieve much of anything. Feeling kinship in the collective embrace of sameness.

And then, there are others. Those who dare to change, challenge and question. Those who see positive rebellion as healthy, liberating, essential.

We are rebels inside. With heart & mind. We demand: Clean. Fragrance. Now. We are Rebels with a cause! We fight cheap nasty ingredient-fillers, animal cruelty, toxic waste and plastic packaging. We demand: Bold. Different. Better.

BEST NEW FRAGRANCE HOUSE

The Beauty Shortlist

BEST SCENTS

Vogue

BEST SUMMER SCENT

Telegraph Magazine

TOP SPRING FRAGRANCE

Glamour Magazine

BEST OF SCENT

Ca Fleure Bon Awards

AQUA WATER

Naturally hydrating. We add water to lessen the harsh & drying effect of alcohol.

ORGANIC FRUIT

Real fruit scents are the fragrances that arise in both the fruit and fruit plants including the flowers and leaves. Flowers, blossoms and rind are the most common sources of our organic fruit fragrances.

WOODS & SPICES

We select the finest spice and wood fragrances to give our perfume character and confidence. We often use naturally derived ingredients to replicate fine wood scents without harming the planet.

ALMOND OIL

Sweet almond oil has been used for centuries to treat dry skin conditions. We use high concentrations across our body products to help improve the condition of your skin.

ALCOHOL DENAT

Often called perfumers alcohol is the main carrier for fragrance oil. It evaporates quickly as the skin warms releasing fragrance evenly over the surface.

FRESH FLOWERS

We use over 1kg of fresh flowers in every bottle of perfume. Sourced yearly and hand picked we select only the finest organic petals and scents to power our perfumes.

WE LIKE IT CLEAN

At S&B we are reviving the forgotten ways of doing things, reviving the artisan perfumery methods of old to be new again: putting craft, ingredients and people at the centre of our practice.

We fight cheap nasty ingredient-fillers, animal cruelty, toxic waste and plastic packaging.

READ MORE NO LIST
OUR NO TO LIST

Say ‘NO' to nasty ingredients. We do not and will not use the following:

  • • Sulfates SLS and SLES

    • Parabens

    • Formaldehydes and formaldehyde-releasing agents

    • Phthalates

    • Mineral oil

    • Retinylpalmitate• Oxybenzone

    • Coal tar

    • Hydroquinone

    • Triclosan & Triclocarban

    • PTFE/PFOA

    • Styrene

    • Polyacrylamide/acrylamide

    • Acetaldehyde

  • • Acetonitrile

    • Methylene chloride

    • Benzalkonium chloride

    • Toluene

    • Resorcinol

    • Acetone

    • Butoxyethanol

    • Ethylenediaminetetraacetic acid

    • Methyl cellosolve

    •Methylisothiazolinone/methylchloroisothiazolinone

    • Mercury and mercury compounds (thimerosal)

    • Bisphenol A (BPA)

    • Animal fats, oils, and musks