Undiscounted

The Transformation of Scent Fragrance isn’t chemistry. It’s alchemy. The kind that turns molecules into memories — formulas into feelings. In our London lab, every Shay & Blue scent begins as a question: Can science create emotion? In this chapter,...

  The Spell Behind the Scent It started with a single line. Not a formula. Not a brief. Just a passing sentence in a fantasy novel: she smelled of lilac and gooseberries. What began as fiction became a quest. To...

The Scent of Destiny: Why Lilacs & Gooseberries Define Yennefer More than just a scent, it’s a calling card. A signature. A spell woven into the air. For fans of The Witcher, “lilacs and gooseberries” is more than fragrance —...