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The Mood Journey: From Spark to Spell What if your perfume could take you somewhere? That’s the story Lilacs & Gooseberries tells — one whiff at a time. From first spray to lingering drydown, it’s designed to mirror an emotional...

Roots, Rituals & Realism Fantasy isn’t just fireballs and dragons. It’s soil. Wind. Petals floating in candlelight. Nature is the hidden framework of magic worlds — and fragrance brings that nature into ours. In the story of Lilacs & Gooseberries,...

The Transformation of Scent Fragrance isn’t chemistry. It’s alchemy. The kind that turns molecules into memories — formulas into feelings. In our London lab, every Shay & Blue scent begins as a question: Can science create emotion? In this chapter,...