In the world of fine fragrance, the relationship between a boutique perfumery and its community is rarely a one-way street. At Shay & Blue, we receive a myriad of enquiries ranging from the technical to the highly personal. Perhaps the most frequent question our customer experience team encounters is: "Can you pass this to them?"
Whether "them" refers to our master perfumers, our founder Dom De Vetta, or our creative laboratory, the answer is a resounding yes. We believe that a fragrance is never truly finished until it reaches the skin of the person it was meant for. Your feedback, your memories, and your requests for the return of a beloved limited edition are the lifeblood of our Marylebone-born brand. In this guide, we explore how we handle your feedback and why your voice matters in the artisanal process.

When you ask us to "pass it on," you are contributing to a cycle of small-batch craftsmanship. Unlike mass-market brands that rely on algorithmic data, Shay & Blue operates on human intuition. When a customer writes in to say their bottle of Blood Oranges Fragrance 100ml reminds them of a childhood holiday in Seville, that sentiment is shared with the team. It validates the "lip-smacking" realism we strive for—that specific, dewy morning freshness that feels like a real garden rather than a lab-grown chemical cocktail.
"We don’t want to make fragrances that just smell like 'perfume'; we want to capture a moment in time, a specific mood that feels entirely authentic to the wearer."Dom De Vetta, Founder of Shay & Blue
The Journey of a Product Request
Many of our most popular releases started as a whisper in a customer’s email. The "Can you pass this to them?" query often precedes a request for a specific note or a larger size of a travel favourite. For instance, the demand for a portable version of our citrus icon led many to seek out the Blood Oranges Fragrance 10ml, a size perfect for those who want their signature scent to stay close to the skin during a busy workday or while travelling.
When these requests reach our creative team, they aren't just filed away. They are analysed to see where the "scent cravings" of our community are heading. Are people looking for something dark and mysterious for nightfall, or are they pivoting towards a "clean girl aesthetic" that smells like a fresh shower? This dialogue allows us to remain agile, producing artisanal scents that reflect the modern British spirit.

Take, for example, the recent surge in interest for botanical, green scents that feel grounding. This feedback directly aligns with the development of fragrances like Matcha Perfume 100ml. It’s a scent for slow terrace mornings—smooth, crisp, and uplifting without being sterile. By passing on the request for "earthy but clean" profiles, our community helped shape a fragrance that feels like a warm hug in a bottle, grounded by modern patchouli and shiso leaf.
Why We Listen to Your 'Scent Stories'
Fragrance is inherently subjective. What one person describes as "sparkling and effervescent" another might find "sharp." When you provide detailed feedback, you help our perfumers understand the "human language" of scent. If a customer mentions that a floral scent feels "a bit moody and mysterious but still wearable," it gives us a benchmark for future iterations of our genderful collections.
We often hear from customers who share their partner's reaction to a scent. The trend of "perfectly unisex and shared by my partner" is something we have championed since our inception. By passing these anecdotes to our development team, we ensure that scents like Kings Wood Fragrance Noir 10ml continue to hit that sweet spot between masculine leather and fresh pineapple—a confident fragrance that defies traditional gender binaries.
"A fragrance is a signature, and like all signatures, it should be personal, distinct, and leave a lasting impression long after you've left the room."
Technical Feedback: Performance and Longevity
Beyond the aesthetic "vibe," we also receive technical queries. "Does it last through a whole work day?" "Is it safe for the office?" These questions are vital. When you tell us you need a scent that "actually stays on my skin all day," we look to our formulations. Our use of high-quality naturals and stable synthetics is designed to ensure a true-to-note linear dry down.

For those who seek a scent that gets them "tons of compliments from strangers" while maintaining an intimate sillage, we often point them toward the White Peaches Fragrance 100ml. It’s the essence of summer—bright and beaming—but it carries a polished edge that makes it professional enough for any meeting. When you tell us these scents work well for both day and night, it confirms our belief in versatile, "F-it let's go" perfumery.
The Role of Sustainability and Ethics
Another major category of "Can you pass this to them?" involves our ethical standing. Our community is rightfully concerned with the origins of their jewellery, clothes, and fragrances. Every piece of praise for our PETA-certified cruelty-free status is shared with our production team. It reinforces our commitment to being a vegan-friendly brand that avoids the "factory-produced" feel of department store giants.
When you ask about our packaging or the way our natural spray mist behaves on fabric, it helps us refine the "discreet luxury" experience. We want every spritz of Lilacs & Gooseberries Fragrance 10ml to feel like a high-end hotel lobby—expensive, addictive, and sophisticated, yet accessible and kind to the planet.
"The beauty of independent British perfumery lies in the ability to listen, react, and create with a level of care that larger houses simply cannot match."Dom De Vetta, Founder of Shay & Blue
How to Share Your Thoughts
If you have something you want to "pass to the team," there are several ways to do so. Our social media channels, email support, and Marylebone boutique staff are all conduits to the heart of Shay & Blue. Whether you’ve discovered a new way to layer Dandelion Fig Fragrance 100ml with a citrus top note, or you have a suggestion for a new candle scent, your input is never ignored.
We are a brand built on the "genderful" and the "uniquely you." By telling us what you love, what you miss, and how our scents make you feel, you aren't just a customer—you are part of the creative collective at Shay & Blue. So the next time you wonder if your voice will be heard, remember: we are always listening, and we are always ready to pass it on.
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