
PROMOTIONS
Your Summer, Bottled
Starring Pineapple Ice — juicy, chilled, skin-hugging — in three unforgettable formats. Whether you’re discovering, layering, or stocking up, this is how summer smells now.
Pineapple Ice Trio – £45
You’re chasing the sun. Bag packed, playlist cued, doors flung wide open. The Pineapple Ice Trio is your one-way ticket to summer — three travel sprays made for moments that feel like vacation.

Pineapple Bloom Layering Duo – £115
One moment, you’re diving into cold fruit and laughter. The next, you’re glowing from sun-drenched skin and soft ocean air. The Pineapple Bloom Layering Duo pairs two full-size fragrances designed to be worn solo or layered to shift your vibe as the day unfolds.

3 Scents. Endless Summer Vibes. For £70
Only pay for the full-size fragrance — get the travel spray and body treat completely FREE. This is our ultimate scent starter set. Whether you’re layering up for holiday, gifting someone you love, or discovering Shay & Blue for the first time — this bundle was made for you. 3 bestselling products. Just £70. Worth £110.

The Fragrance Everyone’s Talking About
From Instagram to IRL — Pineapple Ice is blowing up for a reason. Watch the vibe. Feel the chill. Smell the obsession.
🔥 Customer Buzz:
- “This is what I imagine happiness smells like.”
- “Already obsessed. Got compliments within minutes.”
- “Smells like a frozen drink on hot skin. I’m hooked.”
- “Didn’t think I needed more fragrance… now I want three backups.”
- “THE scent of summer. No notes. 10/10.”
Not Sure Where to Start?
Try one of our most-loved scents
Lilacs & Gooseberries Fragrance 100ml Free shipping with this item.
Blood Oranges Fragrance 100ml Free shipping with this item.
Black Tulip Fragrance 100ml Free shipping with this item.
Blackberry Woods Fragrance 100ml Free shipping with this item.
Rhubarb Sandalwood Fragrance 100ml Free shipping with this item.

I have just bought the new Pineapple Ice fragrance. It is absolutely wonderful. It smells exactly like it says. I can't believe how Shay and Blue keep coming up with new ideas, I just hope they never stop. An amazing company.
— Budden
I was captivated by this aroma. It's inviting and intoxicating - a sensory delight. My use of this product left a pleasing feel. A lovable fragrance you'll never forget.
— Amy S.
This fragrance is a little slice of heaven. The scent is soft, sweet and lingers beautifully. Just a few drops last all day. Love it.
— Morgan S.
I took this smell with me on vacation and I received so many compliments. I love the smell and it was very convenient to carry around in my purse. The smell is so soft and elegant. Great job!
— Erica
Didn't expect such elegance from this scent. It has become a beloved choice. The lasting power is impressive, stays all day.
— Veronica
Great fragrance for all the people
There are no genders here, nor categories or stereotypes. We are fragrance for the fruity, floral, spicy and woody whoever you are. Have fun.

Dom De Vetta
Yogi, Activist and Creative Director, Dom started his love of fragrance over 20 years ago in the houses of Chanel and Jo Malone. Since leaving the world of over sexualised stereoptypical perfume brands, he leads our vision for fun fragrance.

Our Nose
Julie Massé is Shay & Blue’s perfumer, also known as ‘the nose’. For Dom, Julie was the obvious choice. His search for a perfumer with flair, passion and personal warmth ended as soon as he discovered Julie.

The Rebels
We are a small team of 6. We are rebels inside. With heart & mind. We demand: Clean. Fragrance. Now. We are Rebels with a cause! We fight cheap nasty ingredient-fillers, animal cruelty, toxic waste and plastic packaging. We demand: Bold. Different. Better.