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Dupe Culture: Why Buying Genuine Fragrance Matters
The Charm and Challenge of Perfume Dupes Let's be honest: the world of perfume dupes is absolutely fascinating, and you're not alone in being curious about them. The appeal is crystal clear – why spend £120 on a designer fragrance...
Fragrance and Fashion: Pairing Scents with Your Style
Discovering Your Signature Scent Style Think of discovering your signature scent style as finding your fragrance fingerprint – it's uniquely yours and surprisingly revealing. Just like you wouldn't wear the same outfit to a board meeting and a weekend picnic,...
Forget cookie-cutter perfume. The new fearless way to wear fragrance is about freedom — breaking rules, layering contrasts, and creating a scent no one else can copy. Here’s how to do it. THE NEW RULES Why “Signature Scent” is Outdated...
Back to Me: From Ritual to Power Not all power roars. Some of it hums quietly beneath the surface. This piece explores how fragrance isn’t only ritual, but a reminder of the confidence you carry — even in silence. RITUAL...
You Don’t Need a Grand Comeback. Just a Return. Sometimes, the boldest thing you can do is pause. Not to fix, not to glow up — but to listen. This is your reminder that fragrance isn’t about reinvention. It’s about reconnection. And...
September Starts With You Some shifts don’t need a big announcement. September is that kind of moment. A quiet return to yourself. Not dramatic. Not sudden. Just a soft momentum building behind the scenes — the gentle reset you didn’t...
The Right Spritz = Maximum Impact
Perfume isn’t just something you wear — it’s a mood you create and a memory you leave behind. With the right placement and a light hand, your scent becomes a signature: noticed without shouting, remembered without effort. Technique Layer, don’t...
🍍 Meet the Pineapple that Bites Back This isn’t some sleepy pina colada. Pineapple Ice hits different — bold, juicy pineapple straight from the sun, turned electric with a chill that zips down your spine. Think fresh-cut fruit at golden...
How to Make Your Fragrance Last All Day
The Shay & Blue Guide to Scent That Sticks You’ve spritzed. You smell incredible. But two hours later? It’s like your fragrance ghosted you. If you’ve ever wondered how to keep your scent around from morning coffee to late-night plans,...
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